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Powering Dispensary Menu Personalization for Pure Ohio Wellness

When Ohio officially welcomed adult-use cannabis in November 2023, Pure Ohio Wellness was poised to meet the moment. With deep roots in the existing medical market and core values of wellness, affordability, and community, they were already beloved by locals. However, legalization was about to bring an expanded customer base and new opportunities. They knew that being able to provide personalized and professional online experiences would be the next step in their growth journey.

A Cannabis Dispensary Rooted in Community

Pure Ohio Wellness stands out from other dispensaries, going beyond just products to focus on people. Each month, they donate to a different charity, have double discount days to support veterans, and highlight various local brands. The challenge would be showcasing these differentiators in a way that speaks to each website user — all with two store locations stocking different inventory, offering different deals, and hosting different events.

The Challenge: Creating Personalized User Experiences That Convert

That’s when Pure Ohio Wellness came to Cannabis Creative. With multiple locations and a new adult-use market opening up, their main goals for this website design and development project were twofold:

  1. 1. Create a seamless user experience for both new and returning customers.
  2. 2. Enable shoppers to quickly find deals and menus relevant to their preferred location and product needs (medical vs. recreational).

We were tasked with building a site that could organize all of this information — two cities, two types of cannabis customers, constantly shifting inventory and promotions — without overwhelming the user. So, our design and development team got to work creating a bright, intuitive site that was easy to navigate and aligned with the upbeat, approachable tone of the Pure Ohio Wellness brand identity.

The Solution: How We Turned “Just Browsing” into “Just Bought It”

While the new website design we came up with looked fabulous (of course), the most important thing was its function. We were able to deliver these custom features to customize the user experience and actually drive conversions:

  • Location Selector & Menu Toggle. Users can choose their dispensary location and toggle between medical and recreational menus. This makes browsing smoother than one of Pure Ohio’s vape carts.
  • Pre-Scheduled Daily Deals. Specials can be scheduled in advance on the backend, so their team can proactively plan promotional calendars. This prevents internal bottlenecks and ensures customers are always seeing timely, relevant information.
  • Dynamic Inventory Integration. Real-time menus mean site visitors can see what’s in stock at their preferred shop location, plus see customized “product” and “vendor of the day” highlights.

Elevate Your Dispensary’s Online Experience With an Award-Winning Marketing Partner

By bringing cohesion and clarity to their online menus and making the website more manageable for both shoppers and staff, we effectively helped Pure Ohio Wellness elevate its digital presence.


With a focus on thoughtful UX design, personalized content, and robust backend systems, the site is ready to grow right alongside the Ohio cannabis market — whether that means new dispensary locations, more product lines, or expanded community impact!


Pure Ohio Wellness is just one of many cannabis brands we’ve helped grow and thrive online. Is your dispensary or cannabis company ready to be next? Reach out to learn more about how a collaboration with our award-winning agency can elevate your own marketing efforts.

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