We grew their following by nearly 10% in less than 6 months
With a more curated focus on high-value content for its unique audience, Pure Oasis’s accounts grew by hundreds of new followers in a matter of months.
The new social media strategy reflected this visually with a more balanced, still-on-brand feed. We incorporated more real people through customer images and quality content, such as educational videos and carousels as well as entertaining, holiday-inspired posts.
Additionally, we published relevant content about current events, such as the George Floyd murder and the Black Lives Matter protests to create space for meaningful conversations. Combined, these strategies resulted in engagement across social media accounts increasing, with as much as 3.5K engagements on Instagram in one month.
Overall, the comprehensive social media strategy created and executed done by our Cannabis Creative team gave Pure Oasis’ social media audience and brand community a curated space to engage and interact. Doing so allowed the dispensary to deepen its customer relationships and increase both brand awareness and brand loyalty.