Pure Oasis

Branding Strategy & Engaging Marketing Campaigns for Boston’s First Black-Owned Dispensary, Pure Oasis

Pure Oasis entered the local market on a high.

As both the first recreational dispensary and the first Black-owned dispensary to open up in the blue state of Massachusetts, Pure Oasis created a buzz before they ever opened doors.

Once they entered the market, a community quickly rallied around the brand. With two Black owners advocating for Black America and cannabis, Pure Oasis became the local face of Black success in the cannabis industry.

From a warm and welcoming in-store experience to a powerful Positive Impact Plan, the dispensary was on a roll. Pure Oasis came to the Cannabis Creative team to take their social media to the next level and develop a strategy that genuinely engaged their newfound community.

Cannabis Creative helped create an engaging social media strategy

Social media is the best place to grow and engage with a strong community like the one Pure Oasis was building. However, it is also a highly visual channel with an algorithm that is challenging and complex.

The Cannabis Creative social media team began by creating a visual moodboard to help curate a purpose-driven look and feel to the client’s social media presence. Through a mixture of questionnaires, competitive research, and channel audits, we built out a spread of posts to draw inspiration from.

This step gave us a springboard to strategize content pillars and help Pure Oasis reach its niche audience of customers. We included general dispensary categories, such as Product Education, Cannabis Lifestyle, and Health & Wellness along with more custom pillars that allow the Pure Oasis account to target locals, Black American cannabis users, and more. 

In combination, the content strategy and the moodboard allowed our team to highlight specific topics and types of posts that would resonate with Pure Oasis’ community and increase engagement.

We grew their following by nearly 10% in less than 6 months

With a more curated focus on high-value content for its unique audience, Pure Oasis’s accounts grew by hundreds of new followers in a matter of months.

The new social media strategy reflected this visually with a more balanced, still-on-brand feed. We incorporated more real people through customer images and quality content, such as educational videos and carousels as well as entertaining, holiday-inspired posts.

Additionally, we published relevant content about current events, such as the George Floyd murder and the Black Lives Matter protests to create space for meaningful conversations. Combined, these strategies resulted in engagement across social media accounts increasing, with as much as 3.5K engagements on Instagram in one month. 

Overall, the comprehensive social media strategy created and executed by our Cannabis Creative team gave Pure Oasis’ social media audience and brand community a curated space to engage and interact. Doing so allowed the dispensary to deepen its customer relationships and increase both brand awareness and brand loyalty.

We gave a simple yet unique website refresh for a better user experience.

Following a creative social media strategy, this Boston-based dispensary needed a website design that complemented their brand’s values and message. With a simple website already established for cannabis SEO purposes, the Pure Oasis team felt the design and layout of the site needed to be refreshed and improved to further echo their voice.

Although what they had was functional, their strong brand message and the overall story they wanted to tell were missing in the site’s design.

Our website development and design team at Cannabis Creative worked with Pure Oasis on a sleek, modern, and functional website layout that clearly complements their unique hometown vibe and background.

This dispensary’s beautiful new website reflects more of its brand personality and urban vibe through bold imagery and clear prompts to shop around. Boston graphics and imagery on each website page help to tie in the proud statement that they are the city’s first recreational dispensary.

This Boston dispensary’s new site layout and navigation helps users navigate quickly to the information they need – whether it’s directly to the menu, contact information, or the many product educational pages.

Not only did this new look of the Pure Oasis site give a more inviting and friendly online experience for users, but it also encouraged customers to get more involved in the dispensary’s offerings, products, and services.

Email & SMS campaigns significantly boosted consumer spending & sales insight 

With the magic of our marketing agency’s Email and SMS team, Pure Oasis significantly increased engagement between customer relationships and brand loyalty. Email marketing and SMS text messaging campaigns both help to control and enhance engagement with our client’s customer base.

With a thorough cannabis email campaign strategy, our marketing team worked to keep customers informed about the dispensary’s weekly discounts, promotions, and deals. This approach enabled our client to track and analyze valuable consumer data and purchasing insights to drive further progress and business choices.


Additionally, SMS marketing mirrored this approach of increasing customer engagement and loyalty through the use of text messaging campaigns. When any Pure Oasis customer signs up for cannabis loyalty with their telephone number, they receive weekly texts with updates, discounts, and promotions on products. These SMS campaigns are targeted toward the customer’s buying history and are designed in the overall branding style and look of Pure Oasis. 

  • • In April, Pure Oasis sent out over 50,000 text messages to customers who have opted in to their SMS dispensary campaign. The results showed thousands of customer visits.

  • • This same month, Pure Oasis sent over 18,000 emails to customers who have opted in to their email marketing campaign. The results showed hundreds of customer visits that weekend, almost doubling in sales revenue. 

Additionally, through the assistance of our Email & SMS marketing team, Pure Oasis is able to gain monthly insight into the top purchases of products by category, per each email or SMS campaign that went out.

This dynamic duo of email and SMS strategies has not only boosted customer engagement but has also translated into increased sales and loyalty, making it an indispensable part of our client's marketing success story.

“We are extremely pleased with the result of our new website. I will definitely be recommending CCG to other dispensaries! Thanks again!”

Andy Fanara

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