Read our new cannabis marketing ebook!

Prosper Cannabis

Home to the largest premier cannabis dispensary in Southwestern Michigan, Prosper is a cultivator and retailer of high-quality marijuana.

Boasting a seed-to-sale growing facility and a medical and recreational dispensary, the company is founded on a customer-first approach, making it their mission to provide products that will guide consumers to physical and spiritual wellness.

Prosper needed a new website to represent their growing business.

As a fast-growing, multifaceted cannabusiness with a diverse audience, Prosper was seeking a website that would represent their brand and attract different types of consumers—for example, new and experienced cannabis users, and those seeking medical and recreational products. Being visible on Google was a high priority. CCG was tasked with setting up a site optimized for success across search engines. Additionally, they hoped to add content to communicate their community outreach efforts, as well as educational pieces to appeal to a rural, canna-curious audience.

Cannabis Creative built a brand-specific website with features to attract new and existing customers.

Using inspiration from their existing logo, dispensary design and imagery relevant to their company, our team established a consistent set of brand standards for their website design. Modern, sans-serif fonts and a color palette of deep greens and neutral beige tones, paired with pops of yellow and orange, together created a professional, eye-catching aesthetic for their new site.

Cannabis Creative also worked with Prosper to produce content describing their contributions to the local community, and expand upon educational components of their website to keep their audience informed about cannabis. We also added a newsletter signup form on the homepage to help them gain leads for new customers and better reach their growing audience.

The client was not only satisfied but ecstatic with the result.

At the conclusion of the project, Cannabis Creative received this feedback from Prosper’s brand development specialist:

 

Needless to say, our team successfully met the client’s goals and even managed to exceed their expectations.