Upon opening their dispensary in Fall River, the brand-new dispensary will provide a wide range of recreational cannabis products, from flower and edibles to concentrates. Founded by Peter Fernandes after his own firsthand experience of cannabis’ health effects — cannabis aided Peter’s pain relief and overall recovery from bilateral hip surgeries for osteoarthritis — the business is focused on de-stigmatization and inspiring people to discover the many benefits of cannabis use.

Starting with a mood board, our cannabis social media team created templates and graphics in the theme of New Leaf’s “Miami” style through humorous quotes and phrases, neon glow effects, and bold text and imagery. One priority, pertaining to social media and overall brand identity, was destigmatizing cannabis use to combat the “lazy stoner” stereotype. Through conversations with the client, we developed content focused on cannabis use for creative expression and productivity, with a secondary objective in mind: reaching an audience of business owners and professionals.

Additionally, the client intended to supplement our social media posts with content of their own — but was seeking guidance to stay on brand. To meet their needs, we developed a Social Media Guidelines book of best practices regarding captions, hashtags, design, community engagement, and other aspects of cannabis social media marketing.

The final touch? Our print and packaging design team created bags and jar labels in on-brand color schemes with a fun, psychedelic swirl. Once their product is ready, they’ll be able to package and present it to all those who enter their new space. The client was thrilled with the end result, and our marketing agency looks forward to continuing our relationship with them through social media marketing.