Why Brand Identity Matters

We’re not saying it takes a modern day Picasso to design a successful cannabis brand from scratch, but it does take a lot of creative minds and skilled professionals that are experienced across several mediums and styles. (Okay, yes, it kind of does take a modern day Picasso.)

Brand strategy and brand design are two separate processes that require effective collaboration and some of the most out-of-the-box creativity. To stand out in a saturated market like cannabis, you need a team of visionaries, strategists, planners, designers, and creators to work together and move towards your goal.

Outsourcing is the way to go – whether you have a clear vision or a blurry one – to help you navigate everything from cannabis marketing rules and regulations to user experience and journey.

At Cannabis Creative, we understand the importance of branding for cannabis busiinesses. Our team has decades of combined experience and can help you establish an effective brand strategy, and then, execute it for you – both visually and beyond.

Contact us to get started today!

As soon as you have an idea! Many of our branding clients come to us with just an inkling of a business idea. From naming, taglines, and custom brand messaging guidelines to logos, color palettes, typography, and more, we flesh everything out into a distinct and beautiful brand.

From scratch with a vision is the best place to start with brand identity, but rebranding is also a great way to introduce intentional strategy behind a pivot in your business. Whether you’re just starting out or you’re looking to change your creative direction, our team is here to help.

When you’re ready to work with our team at Cannabis Creative, fill out our contact form to get in touch with our sales team. We’ll hop on a call with you ASAP to learn more about your brand and how we can make your vision a reality. Our sales team will help identify the package and services that best fit your goals and custom-scope a project for you.

That’s when the fun stuff begins! After some housekeeping, you’ll meet with your dedicated team of account managers, strategists, and creatives to get the ball rolling on your cannabis branding project. Ready to get started?

Honestly, we don’t recommend it. Despite the fact that when you think of a brand, you may think of its logo or tagline, a brand is so much more than a few symbols and colors. We like to think of it as a puzzle built with pieces that communicate how your brand looks, sounds, and feels across all mediums.

In order to ensure long-term success in this industry, it is more essential than ever to have a strong brand identity for you to operate within as your brand grows. When you create these guardrails with our team, you can more confidently build a stand-out marketing strategy around something much bigger than just a logo.