Full Harvest Moonz

Full Harvest Moonz needed a full-service marketing partner.

This women-owned and operated recreational dispensary came to us looking for a comprehensive digital marketing strategy to help them hit the ground running in the Massachusetts cannabis industry.

Full Harvest Moonz had existing branding assets and a very minimal digital presence. They needed a full marketing arm to update and support their brand to align with their recreational audience.

With a very intentional mission – to bring healing to the mind, body, and spirit and create balance and wellness from within – the Full Harvest Moonz team wanted to carefully target ideal customers with their online strategy, specifically with organic content on their website and social media.

Additionally, they wanted to focus on lead generation and driving foot traffic into their retail locations. This meant creating a brand and digital presence that naturally attracts the ideal customer.

Cannabis Creative developed and implemented a balanced digital marketing campaign.

Given Full Harvest Moonz’s needs, the Cannabis Creative team did an initial intake to develop a strategy that could be executed across channels, such as organic content, paid search, and social media. In order to create a balanced online presence that was both intentional and attractive to the target audience, we needed to start with extensive brand strategy.

Cannabis Creative’s professional graphic designers updated the existing Full Harvest Moonz logo to reflect the store they were building. We explored elegant, feminine, and minimalistic visual branding to align with the look and feel of the dispensary interior. This involved bringing in lunar imagery and honeycomb motifs throughout the logo and iconography that could also be easily translated onto the website.

The refreshed brand standards allowed both the client and our website development team to reference the new color palette and typography. From here, the Cannabis Creative team built a modern website from scratch to mimic these brand design elements. We took inspiration from the brand standards as well as their physical storefronts in Haverhill and Lowell.

Most importantly, we custom-designed the website to be mobile-friendly for quick online ordering and leveraged organic digital marketing efforts to increase website traffic, sales, and loyal customers.

Through technical on-page SEO best practices and a well-thought-out content strategy, our search and content marketing teams built up the Full Harvest Moonz brand as a leader in the industry. With organic blog content ranging from scientific pieces like the “Endocannabinoid System” to more brand-oriented such as a sit-down with the President and CEO of the company, the website was set to be a hub of value-based content.

Whether customers were looking for resources to learn about the plant or wanted to connect more with the team behind it all, we were able to provide it organically. Our writers leveraged analytics and recommendations from Google Search Console and Google Analytics data.

With quality website content and a strong brand, the Cannabis Creative team took it to the next level with social media marketing and paid search advertising.

Due to the technical nature of pay-per-click (PPC) advertising, the client needed a partner that had a strong knowledge of best practices.

Our search team crafted a landing page to sit at the center of the PPC strategy. We drove leads online to this landing page to ultimately grow Full Harvest Moonz’s email list and grow their loyal customer base. By leveraging the landing page, we could increase website traffic and online sales while simultaneously building a relationship with potential customers via email.

After the initial setup, we spent time measuring results through monthly reporting and making adjustments to the campaign strategy to increase conversions and online engagement.

In tandem with the PPC strategy, the Cannabis Creative social media team increased brand awareness by building a strong foundation on social media.

As users discovered the Full Harvest Moonz brand, we strategized opportunities for reaching maximum authentic social media audience growth. Rather than focus on vanity metrics, such as follower count, we emphasized community engagement to align with Full Harvest Moonz’s intentional mission.

This involved making custom, research-backed recommendations for influencer marketing, partnership opportunities, contest ideas, and more.

Additionally, our team created monthly content decks that focused on fresh, relevant content to build a community online. This content was developed through extensive research and social media strategy, including hashtags, geo-targeting, audience research, and more.

With both PPC and social media efforts, we were able to increase website traffic and lead customers to make purchases.

With a purpose-driven strategy that aligned with Full Harvest Moonz’s larger business goals, Cannabis Creative helped achieve balance across channels. The result was a strong foundation of organic content to create paid campaigns around and lift brand awareness, community engagement, and ultimately, sales.

Through full-service digital marketing services – mainly organic SEO and content writing, web support, paid advertising on Google, and social media campaigns – Full Harvest Moonz went on to win the 2021 Best Dispensary Bons Award – Editors Choice and now boasts a beautiful brand online.

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