Pulling the digital marketing plan together via targeted email campaigns
Since lead generation was the client’s main goal behind the website, Cannabis Creative extended its digital marketing plan to include an email marketing strategy. Floating Islands subscribers would receive info on limited product drops and first peeks at new blog content.
We needed to deliver the best email experience possible and ensure subscribers receive messaging that was visually consistent with the website.
Cannabis Creative developed a welcome series in the client’s email marketing platform, consisting of a four-part journey. Each subsection served a deliberate purpose, and always included a distinct call-to-action for the reader to take.
In addition to the welcome series, our digital marketing team designed custom templates based on the website’s aesthetic. These included:
• newsletter updates
• promotions
• product drops
• announcements
The automations funneled subscribers into drip campaigns with a cadence designed to keep users engaged without getting overwhelmed. The result has been an ever-growing list of leads and super fans who are well-informed with the latest Floating Islands happenings.
Altogether, our cannabis branding agency launched the first-ever sparkling cannabis infused smoothie company through smart web design and strategic digital marketing.