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DoCali Kush Portfolio

DoCali Kush is a cannabis grower located in Southern California that sought out professional guidance from our team after experiencing success with a previous brand we helped them develop. They loved our work on their first brand and appreciated the strong, trusting relationship we developed during that project.

"This client came to us with a handful of ideas for a name and some general direction for the overall brand look and feel. They needed help flushing out brand concepts for their new company and requested specific help creating synergy between name, logo, design, colors, and packaging."

“The savvy and creative team at DoCali Kush gave us a vibe and let us run with it. We were able to narrow down naming conventions based on visual direction and marketing themes. The original concept played off of the word “doctor” because two of the founding members of the company are doctors and “California” because of their location. We took a hard look at the word “doctor” using abbreviations like “doc” and “dr.” When written, we began to see it as “do” and decided that it worked well as a verb promoting the California lifestyle. It was versatile and fit with the company’s overall theme.”

"These clients knew they wanted cursive font and our designer was able to provide a number of options to choose from with colors that conveyed the high-end, classy look they were trying to achieve. Coupled with carefully designed packaging for their flower products, DoCali Kush is trademarked and ready to enter the cannabis market."