DoCali Kush is a cannabis grower located in Southern California that sought out professional guidance from our team after experiencing success with a previous brand we helped them develop. They loved our work on their first brand and appreciated the strong, trusting relationship we developed during that project.
DoCali Kush Portfolio
“The savvy and creative team at DoCali Kush gave us a vibe and let us run with it. We were able to narrow down naming conventions based on visual direction and marketing themes. The original concept played off of the word “doctor” because two of the founding members of the company are doctors and “California” because of their location. We took a hard look at the word “doctor” using abbreviations like “doc” and “dr.” When written, we began to see it as “do” and decided that it worked well as a verb promoting the California lifestyle. It was versatile and fit with the company’s overall theme.”