Through their brand messaging questionnaire, we learned that it was important to normalize cannabis consumption through accessibility and education, and that they wanted their customers to feel welcome, safe, curious and energized. They also wanted their brand to reflect “good vibes.” We used their feedback to develop brand style and messaging guides, including a primary color palette of warm tones like clay, burnt yellow, navy and light gray, as well as black and bone white. Their final logo incorporated cannabis flower and castle-inspired elements, such as a play on the outline of a shield.

With branding in place, we began designing a website utilizing the primary colors. Design elements from the new logo were blended subtly into the layout, and written content communicated key themes highlighted by the client. Our team created fun, playful icons for brand messaging that we integrated throughout the site. Another unique feature is a “Neighborhood Updates” page with a calendar of CastleLeaf events, including art exhibits, classes and more.

Thanks to the client’s clear vision and receptiveness to our input, we were able to deliver cohesive branding and a professional website for their new business. CastleLeaf is on its way to becoming a valued pillar of the Boston Landing community.