Canna Companion wanted to stand out from the noise.
Canna Companion Redefines Ethical Business
This veterinarian-owned and operated CBD brand for pets spent over 20 years conducting first-hand research of over 10,000 companion animals to formulate the most reliable CBD pet supplement on the market.
With this type of diligence, it’s no surprise that this brand wanted to leave a mark in the pet CBD space by slowing down and leading with purpose. From compliance and sustainability to diversity and inclusion, Canna Companion wanted to share its commitment to building an ethical business.
Canna Companion came to Cannabis Creative to amplify its message – the right way.
To truly share the impact of their CBD supplements and business practices, Canna Companion’s marketing efforts not only needed to align with their values but also be strategic to get in front of more customers.
When creating content for a pet CBD brand, compliance can feel like a minefield. With a background in veterinary science, the Canna Companion team knew clearly what they could not say, but they struggled to find the right way to communicate the value of their brand to their audience.
At the same time, science-heavy information can get lost on a potential customer. While basics are important, the inner workings and nuances of a pet’s body might be too much for a pet parent looking to help their dog or cat simply feel better.
Ultimately, the Canna Companion team came to us to create awareness around their brand while remaining compliant with the complex rules and regulations of the veterinary industry. Additionally, they wanted to update their website to showcase all this messaging in a clear and thoughtful way.
In addition to UX-based changes, our teams worked together to seamlessly blend all updates and strategies across channels.
For instance, we set up automated sequences to check in on customers that purchased a product to ask for reviews or offer complimentary consultations. We also set up promotional campaigns around discounts that also incorporated blog content and further established the relationship between pet parents and Canna Companion.
Overall, Cannabis Creative’s search, content, email, and website design teams collaborated efficiently to help Canna Companion redefine ethical business in the pet CBD space.
They are proof that small businesses can in fact pursue sustainable practices, have progressive policies, and greatly limit their impact on the planet – all while scaling their impact through increased website traffic and sales.