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Wisdom Essentials came to Cannabis Creative to Launch its brand - in the middle of a global pandemic

WISDOM ESSENTIALS CAME TO US AS A CONCEPT FOR A CBD BRAND FOR THE MODERN MIDLIFER.

Co-Founders Denis Keane and Tom Lamb saw that there were no cannabis brands speaking to them, the “Modern Midlifer”, a term they coined and have since trademarked after working with us.

They recognized a gap in the market where thousands of CBD companies had emerged in 2019 and 2020 since the passing of the Farm Bill, but none of them were meant for people of their age group which is the 45-65-year-old audience. This audience is one that is embarking on a brand new journey in life – their Second Act.

Wisdom Essentials needed to build a community that went beyond their products.

Before designing a product line, the duo needed assistance identifying exactly who the Modern Midlifer is. Wisdom Essentials needed to build a community of people that genuinely cared about connecting with one another and the brand as they explored their newest chapter of life.

Cannabis Creative helped Wisdom Essentials launch their brand from start to finish.

Our team pulled together the Wisdom Essentials brand identity through intensive market research and design theory. By discovering what mattered most to their target audience, we were able to develop a brand that went beyond the Wisdom Essentials product line.

We developed detailed buyer personas, designed the Wisdom Essentials packaging designs, and crafted a high-end e-commerce website with a built-in ambassador, membership, and customer loyalty programs.

Cannabis Creative ALSO HELPED WITH SOCIAL MEDIA

After the legwork of their brand essentials was covered, our Cannabis Creative team launched a social media campaign and programmatic advertising campaign to drive traffic and sales to the new Wisdom Essentials e-commerce site. The social media team created a number of accounts and platform-specific strategies to launch the client’s brand successfully online. To emphasize the community surrounding the brand, we created a Private Facebook Group for Modern Midlifers to connect with one another and have meaningful conversations around their lifestyles.