WISDOM ESSENTIALS CAME TO US AS A CONCEPT FOR A CBD BRAND FOR THE MODERN MIDLIFER.
Wisdom Essentials came to Cannabis Creative to Launch its brand - in the middle of a global pandemic
Co-Founders Denis Keane and Tom Lamb saw that there were no cannabis brands speaking to them, the “Modern Midlifer”, a term they coined and have since trademarked after working with us.
They recognized a gap in the market where thousands of CBD companies had emerged in 2019 and 2020 since the passing of the Farm Bill, but none of them were meant for people of their age group which is the 45-65-year-old audience. This audience is one that is embarking on a brand new journey in life – their Second Act.
Cannabis Creative helped Wisdom Essentials launch their brand from start to finish.
Our team pulled together the Wisdom Essentials brand identity through intensive market research and design theory. By discovering what mattered most to their target audience, we were able to develop a brand that went beyond the Wisdom Essentials product line.
We developed detailed buyer personas, designed the Wisdom Essentials packaging designs, and crafted a high-end e-commerce website with a built-in ambassador, membership, and customer loyalty programs.