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Go out into the world, and Do Good.

The Goods dispensary in Somerville, Massachusetts, in the heart of Davis Square, is on a mission to actively serve the communities they live and work in.


The Goods dispensary team challenged us with helping them find a way to emphasize their message to “Do Good” in the community while promoting the impact they, as a company, are having through meaningful partnerships and activities.

As a new dispensary, creating a user-friendly website was imperative. Statistics show that around 80% of shoppers research companies online before deciding whether they should purchase from them. The Massachusetts cannabis market is expanding quickly, and an optimzed website is key to staying ahead of the competition. The website needed to serve several purposes, including:

•  Increasing visibility in the community
•  Making customers feel welcome
•  Communicating the heart of the brand
•  Securing conversions in the form of online ordering


We were presented with an existing logo and branding deck, which we used as the foundation for a mood board. From the mood board, we built out the character and voice of The Goods, creating a cohesive look and feel to match the dispensary interior. With collaborative input from their team, we landed on a colorful, energizing theme designed to help customers feel like they are part of something greater than themselves.

The website was organized with user flow in mind to optimize their experience. We created concise impact statements and visuals to promote The Goods’ message and branding while streamlining the online ordering process.