The Goods dispensary in Somerville, Massachusetts, in the heart of Davis Square, is on a mission to actively serve the communities they live and work in.
Go out into the world, and Do Good.
The Goods dispensary team challenged us with helping them find a way to emphasize their message to “Do Good” in the community while promoting the impact they, as a company, are having through meaningful partnerships and activities.
We were presented with an existing logo and branding deck, which we used as the foundation for a mood board. From the mood board, we built out the character and voice of The Goods, creating a cohesive look and feel to match the dispensary interior. With collaborative input from their team, we landed on a colorful, energizing theme designed to help customers feel like they are part of something greater than themselves.
The website was organized with user flow in mind to optimize their experience. We created concise impact statements and visuals to promote The Goods’ message and branding while streamlining the online ordering process.