Bringing new business to Plantabis
Bringing new business to Plantabis
Starting with a Fresh Canvas & Passionate Core Values
As a new social-equity licensed dispensary in Rahway, New Jersey, Plantabis wanted their store to be a high-quality customer experience. A local NJ dispensary that was different from the larger MSOs in the area, where customers are known to wait a long time for a less personalized shopping experience.
The company’s mission is to be a go-to cannabis brand that people can trust. With an eye for high style, Plantabis believes that highlighting cannabis and its benefits through art and culture helps shift the stigmas that surround the industry.
To launch the dispensary and celebrate its grand opening, Plantabis needed a brand new website. Our web development team designed a website layout with a high-end user experience that showcased their core values.
The brand’s values are really focused on diversity & inclusion – the owner is a minority woman and felt passionately about creating a space that is accessible to all. This dispensary has heartfelt plans to give back to their local community, organizing donations and educational events in the Rahway, NJ community. These unique value propositions about Plantabis were incorporated into the brand’s marketing strategy and messaging, seamlessly aligning with the website design, social media, SEO, and email marketing strategies executed in the marketing plan.
A Marketing Master Plan
The overarching goal of this dispensary launch project was to curate an inclusive consumer experience through cannabis digital advertising while creating valuable content that builds brand awareness and customer loyalty.
To align with the grand opening of their new dispensary, our agency’s marketing plan for Plantabis was broken up into multiple vital initiatives.
First, our SWOT analysis identified their business strengths as being a woman, minority-owned business and leadership, elevated branding, commitment to quality products, and drive-through service. These details were leveraged into their overall branding tone and voice.
Get Inspired with our Dispensary Launch Package
With the goal of quality, originality, and unparalleled customer experience, Cannabis Creative proudly worked to set up Plantabis for success in its dispensary launch. Our agency assisted with their overall marketing efforts, including website design and development, branding, social media assets, email marketing initiatives, and SEO strategy, that helped elevate and establish Plantabis as one of the leading cannabis dispensaries in New Jersey.
By combining the dispensary’s existing strengths and core brand values with strategic initiatives, our marketing plan for this Dispensary Launch client produced a fully optimized website and brand awareness – one that was then funneled into multiple marketing channels and campaigns.
Learn more about our agency’s Dispensary Launch package, and contact our team to get your creative juices flowing today!