Lux Medi wanted to stand out in a saturated market.
Brand Strategy for Premium Black-Owned CBD Wellness Brand
Lux Medi Rx offers premium CBD bath and body products to illuminate your daily routine and improve your wellness. Each hemp-enriched product goes through extensive testing to meet premium standards of purity, potency, and quality.
With high-caliber products, capable of providing beneficial health attributes for their customers, Lux Medi was positioned as a premium brand. However, in recent years, both CBD and wellness brands have become an essential part of daily life. The everyday luxuries of all-natural skincare, a soothing cup of tea, a warm bath are no longer unique offers.
Becoming a pillar of these industries comes down to a powerful brand experience that goes beyond the product suite. Lux Medi came to the Cannabis Creative team to craft a unique brand that was centered around the diverse culture and rituals of the business.
Cannabis Creative helped craft a thoughtful and inclusive premium CBD brand
While a picture may be worth a thousand words, it is only useful if they are the right words. A well-designed visual brand starts with an intentional and holistic brand strategy.
Our professional brand strategists conducted extensive intake through client interviews and competitive research to uncover what differentiates Lux Medi from the competition.
The development of this brand was essential to consistently deliver the right brand message across other design elements. Our team of designers developed a high-end, authentic brand suite of logos, icons, typography, and textures to consistently deliver across different product lines and marketing avenues.
With the in-depth exploration of the team and brand values, our designers created a logo that embraced inclusive wellness. We created a logo that would work on a variety of packaging sizes, such as teas, tinctures, bath bombs, and more.
Cannabis Creative evolved the brand to establish new brand standards that would resonate at every customer touchpoint, from print collateral to packaging to website design.
Mapping our clear brand guidelines established how Lux Medi is set apart from its competitors and set the foundation for a long-standing relationship with its customers.