“If you say that someone or something is in fine fettle, you mean that they are in very good health or good condition.” —finefettle.com
Fine Fettle
The owner of multiple cannabis dispensaries in Massachusetts and Connecticut, both medical and adult use, Fine Fettle makes it their mission to provide a superior experience for their customers and employees. At the core of the business is a commitment to progress and improvement: they are always aiming to better themselves, their operations, and the health and wellbeing of their customers.
Social media reporting by state & Meta advertising
In addition to SEO and email marketing, the Cannabis Creative team provides monthly reports of Fine Fettle’s social media accounts in both states. The reports offer them detailed information about their audiences, reach and the success of the content they’re publishing, allowing the client to plan content specifically tailored to each of their locations.
Meta has heavy, complicated social media advertising restrictions for highly-regulated businesses like dispensaries. Cannabis Creative built a Meta advertising program for Fine Fettle that works inside those restrictions and still converts. Over 19 months, the campaigns generated a 114.25x return on ad spend (ROAS), from 160,618 tracked purchases and 8.66 million impressions, with the ad account never restricted or suspended. This is what compliant performance marketing looks like in one of the most regulated ad environments in the country.
Fine Fettle’s relationship with Cannabis Creative is ongoing, as we continue to manage their digital marketing strategies and build upon the success of their brand.