Emerald Grove’s quest for brand identity.

The clients approached Cannabis Creative with a specific goal in mind: achieving a website design that represented their two very distinct passions, Cape Cod and a mystical, quirky element. While their business name is a nod to World of Warcraft, they found it equally important to reflect the local landscape to relate to their customer base (both are present in their logo, which features a graphic of a lighthouse behind emerald jewels). In particular, they were drawn to the image of the lighthouse and themes of light and dark. As a brand-new business, the clients also sought to use their website to grow their audience online, and as a result, garner leads for new customers as well as potential employees.