Emerald Grove

Branding That Lights Up Cape Cod’s Newest Dispensary

Emerald Grove is a cannabis dispensary on Cape Cod founded by brothers Tim and Alex Jamoulis. Opened in spring 2021, the store offers a luxurious, modern retail experience for adult use consumers. The team focuses on environmental sustainability, quality products, and educating customers.

Emerald Grove’s quest for brand identity.

The client approached Cannabis Creative with a specific goal in mind: Achieving a website design that represents their passions - Cape Cod and a mystical, quirky element. While Emerald Grove is a nod to World of Warcraft, they found it equally important to reflect the local landscape to relate to their customer base. Both are present in their logo, which features a graphic of a lighthouse behind emerald jewels. In particular, they were drawn to the image of the lighthouse and themes of light and dark. As a brand-new dispensary, the client also sought to use their website to grow their audience online. And as a result, garner leads for new customers as well as potential employees.

Dark mode elements with a glow.

To accomplish Emerald Grove’s vision, the Cannabis Creative team essentially created the website in “dark mode,” using dark background colors and incorporating a night scene of a lighthouse on the homepage. Upon opening the site, users see a 21+ popup that is backlit by a glow. Light and dark themes continue throughout the site, with brighter text and photos set against dark backgrounds for a contrasting effect.

To help Emerald Grove generate leads and bring customers to the dispensary, we added: A contact form so the client can answer customer questions, a newsletter signup form to build the dispensary’s email list, and a careers form to allow job seekers to apply for positions online.

The result: the client received a unique, user-friendly website that’s responsive on all devices. It encompasses a cohesive set of brand standards to set them apart in the cannabis industry.

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