Botera is a vertically integrated company with three retail dispensaries located in Massachusetts. Botera offers high quality cannabis products in a comfortable, welcoming and modern environment. They focus on the complete customer cannabis experience with agents that are specially trained to educate and assist each client to assure product choices and satisfaction. Through their products, they strive to provide a life full of relaxation, relief, creativity and fun.
The New Era of Cannabis
BOTERA NEEDED A BRAND FROM SCRATCH
The Botera team came to us wanting assistance with branding from scratch. They needed to establish a name and a brand for their 3 dispensary locations (Franklin, Brocton, Taunton, MA). Our team kicked off the project with a naming brainstorm process. The team curated a list of possible names and the client chose Botera. We then proceeded into a full branding moodboard that included- typography, color palettes, patterns and design inspiration.
BRAND IDENTITY AND LOGO DESIGN
We completed a full branding mood board and solidified the colors and fonts and patterns for Botera. From there we moved into logo creation then business card creation. With the brand solidified Botera needed a web presence. Our team worked on creating, designing, and developing a landing page. We wrote the copy for the landing page with the clients input/assistance.
DISPENSARY WEB DESIGN & DEVELOPMENT
PRINT DESIGN & BUSINESS CARDS
We also worked with the client’s architecture firm Joe, The Architect through this whole process so they could align the dispensary design with our brand design essentially creating the look and feel within the dispensaries as well.
Additionally we provided strategy on creating their social media profiles and helped with their domain and email integration.