Cannabis Creative Team

Weed like to be your best buds

Dan Serard

Dan Serard

He/himVP of Sales and Marketing

Dan Serard

He/himVP of Sales and MarketingDan Serard

Dan Serard heads business development and strategic partnerships for Cannabis Creative Group. He has been working in the cannabis industry for over four years and has been a part of marketing over 200+ brands. He is a member of many cannabis associations, and holds Co-Chair of Education and Content for the National Cannabis Industry Association‘s Marketing and Advertising Committee, the oldest, largest, and most effective trade association serving the cannabis industry. He is also an official member of the Rolling Stone Culture Council, a private and vetted network of innovators in the cannabis industry.

Dan has been an honorary guest speaker at many cannabis industry events, webinars, and written publications such as MJBiz Con, MJUnpacked, CannaCon, MG Magazine, Leaf Retailer, Ganjapreneur, Cannabis CBD News, and more. Some of his recent articles include 5 Tips to Optimize Page Speed for your Cannabis Business, 4 Ways Brands Can Dominate Social Media in 2022, How Blogs Can Improve Your Cannabis SEO, and Instagram vs Cannabis, Is It Still a War Worth Fighting? He has made recent appearances on Cannabis Marketing with Diversity & Inclusion, with Cannabis Radio, and Grass Roots Marketing.

Dan most recently hosted an MJ Biz Con 2022 panel discussing Digital Content Marketing Plans that Bring ROI.

With years of experience in the health and wellness industry, Dan’s background as a business development professional complements his interest in the innovating world of cannabis. Before joining CCG, Dan managed multiple health clubs in downtown Boston and in Santa Monica, California, where his focus on business development shed new light on the concept of corporate wellness. He’s also embraced sales roles in the biotech and software industries for numerous start-up companies. Dan holds a Bachelor’s degree in Recreation Management and Policy with a focus in Business Administration from the University of New Hampshire.

Today, when he’s not in the office, Dan can most likely be found outside – his passions include hiking, snowboarding, fishing, camping, traveling, and playing basketball, to name a few.


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