Sun-Grown Cannabis
Bask
Bask is a producer and retailer of high-quality, sun-grown cannabis in Massachusetts. At its medical and adult use dispensary in Fairhaven, the company offers a diverse range of products, from tinctures and edibles to pre-rolls and flower, including strains grown at its greenhouse facility and processing center in Freetown. As a small business, Bask works to build and maintain close relationships with its customers, while providing a modern dispensary experience with sustainably grown, lab-tested cannabis.
Solution
After researching the company and reviewing its discovery questionnaire—outlining its strengths and weaknesses, objectives and existing marketing strategies—Cannabis Creative helped the client implement a pay-per-click advertising plan that met Google’s requirements, while maintaining an incredibly low cost/conversion rate.
Understanding Bask’s need for consistent imagery and messaging to reach their new customer base, Cannabis Creative used its marketing expertise and knowledge of the company to set new brand standards, starting with a social media mood board. This also included specific branding for their Instagram highlights, featuring custom graphics created by our team. Additionally, we used best practices to establish a hashtag strategy, providing Bask with a comprehensive list of recommended hashtags related to products, location and the cannabis industry.”
