But SummaForte noticed one group of consumers whose needs were not being met in the industry: professional gamers. Because of the stigma still surrounding gaming as a sport, there is little awareness about the physical strain of e-sports. SummaForte gathered feedback and dedicated their business to providing healthy, CBD-based solutions to the injuries, pain and inflammation that gamers experience.

Cannabis Creative used the client’s input to brainstorm ideas for imagery, using a mood board for inspiration in the initial planning process. Our team developed multipurpose design files  (primarily intended for social media marketing) featuring SummaForte’s logo and on-brand colors – black, blue, orange and white – and photos depicting e-sports equipment and athletes along with the company’s products. Many images also incorporated the brand’s messaging relating to health and science, and slogans aimed at decreasing the stigma of gaming: for instance, “Active lifestyle powered by science,” “Gaming powered by health,” “Strengthen your mind and your body,” and “Gamers are athletes.”