First, the focus was revamping existing branding guidelines to a more compelling online presence and brand awareness. Our design team worked to expand brand colors, update logos and icons, and create a more cohesive brand look.

Our brand identity team strategized a brand refresh, revising brand guidelines that could be translated into the client’s future marketing assets. These new guidelines aligned with the company’s already established values and goals, while incorporating a new visual system of icons and small illustrations to create more visual interest and clarity around the company.

Getting to Know the Brand

With the client’s satisfaction from our first phase of marketing deliverables, our Cannabis Creative team visited the PreRoll-Er company’s facility to learn more about their company and marketing vision. This hands-on experience helped put faces to the names of those we worked closely with.

This allowed our team to gain a deeper understanding of how PreRoll-Er’s pre-roll machines work, what their daily operations look like, and nailing down their marketing goals, all as a result of strengthening this client-agency relationship and collaboration. 

Cultivating a Competitive Strategy for Marketing Content

With this new set of brand guidelines, a revamped website, and a print advertising presence in place, our team set out to strategize content creation that would increase customer loyalty and brand awareness of PreRoll-Er’s machine benefits.

Before our collaboration, the website’s design did not align seamlessly with the company’s messaging or values. Our UX and SEO audits determined how it could effectively showcase its industrial cannabis machines to potential customers.

From there, our web development team worked to optimize the client’s existing pages to ensure critical information about these pre-roll filling machines was concise and clearly communicated to website visitors and potential buyers.

In addition to the new website design and content strategy, our digital advertising team kicked off a series of LinkedIn advertising campaigns to target their specific audiences with these new marketing essentials.

These pay-per-click advertising campaigns translated PreRoll-Er’s branding and messaging to target specific demographics and audiences that could benefit from the company’s industrial automated cannabis machines.

Our design team created an ebook digital asset that could be downloaded and viewed by users who’ve entered their email addresses. Intending to drive leads, this became a valuable asset for the LinkedIn ads and contributed to the organic growth of the client’s email list.

This marketing collaboration with PreRoll-Er has created high-quality work driven for success.

With our delivery of these marketing initiatives for PreRoll-Er, the client has expressed their satisfaction with Cannabis Creative Group, acknowledging the team’s professionalism, industry knowledge, and contribution to communication strategies.

“In order to increase the notoriety of our brand, PreRoll-Er, we called on Cannabis Creative Group who immediately took us under their wings. The team, headed by Dan Serard, very quickly put us at ease thanks to their professionalism and knowledge of the cannabis industry. Not only does the agency provide us with high-quality promotional material, but also helps us greatly with communication strategies. PreRoll-Er is very happy to have Cannabis Creative Group as a partner and we can’t wait to see what the future holds, knowing that we have this team behind us.”

– Francis Foucault-Bouchard, Marketing Director of PreRoll-Er