The client came to Cannabis Creative at the beginning stages of building their brand. So, first things first: they needed a company name, accompanied by a website and brand standards that would set them apart and display their unique aesthetic. It was also important that imagery reflected their key messaging, “Bridging the gap between mind and matter.” Through our work with the client, it became clear that they were drawn to cosmic and psychedelic visuals, as well as the street fashion that inspires their T-shirts.

After we assisted with the naming process, the client decided on their team’s idea of Hero Dose. We got to work on their brand elements, which included variations of their logo with a toad and a pinecone (images that would resonate with psychonauts), solid bold fonts, and dark backgrounds highlighted by neon shades of purple and blue.