Email Marketing
Combined with our email marketing campaigns starting in November of 2021, we helped Hennep follow up with the hundreds of new leads they generated through the PPC campaigns to stay engaged and continue building strong relationships with their audience.
Our team of copywriters worked with our email marketing team to set up a welcome series to nurture new leads as well as an ongoing newsletter that featured product highlights, recipes, employee spotlights, holiday food drives, and more.
Hennep’s emails received an average open rate of 31%, 10 percentage points higher than the average for all industry email open rates.