Started by Anthony “Red” Cardillo in 1948, A. Cardillo & Sons Inc was a multi-divisional general contractor and real estate developer run by the family — which helped form a solid foundation for their next business venture in cannabis. BoomX does it all: cultivation, manufacturing and retail sales through a dispensary in Shirley, Massachusetts, with another soon to open in Waltham. The company is all about offering something for everyone, and finding the right products to suit each customer’s needs.

After establishing a name, we dove into the visuals and web design. The brand colors were set: a mix of maroon, burgundy, lavender, copper tones, black, white and silver. Using mood boards as a starting point:

• Our team drew inspiration from sleek, professional designs and dark imagery with purple and maroon hues.
• Lines from design plans for excavator models were echoed throughout the website, along with colorful backgrounds and modules of bold text.
• We also incorporated high quality cannabis photography, including images of cannabis flower that reflected the brand’s color scheme.

As for content, we highlighted the client’s experience in construction and family business values on the homepage and “About” page. This also includes information on the dispensary locations, products, and staff bios. A blog page was set up to educate potential customers and boost the company’s SEO.

Despite a lengthy planning process, our team was able to collaborate with the client to help them achieve their cannabis brand building goals. Reflecting on our initial design inspiration, we’re proud to see how the brand development progressed over the course of the project. The final website and dispensary branding satisfied all those involved, and turned out to be some of our best work yet!