Dan Serard on Grassroots Marketing – Cannabis Radio (MJ BizCon)
Cannabis Creative Group’s very own director of business development, Dan Serard, was recently featured on Grassroots Marketing, Cannabis Radio. Dan has been working in the cannabis industry for over three years and has been a part of marketing over 150+ different brands. He is a member of many cannabis associations such as the Cannabis Marketing Association, Business Owners Hemp and Cannabis Association, National Association of Cannabis Businesses. He is currently a committee member of the National Cannabis Industry Association’s Marketing and Advertising Committee. On this segment, Dan covers the stigma around cannabis and how marketing can help break down barriers. He discusses upcoming product innovations hitting the cannabis market and how that accelerates the need for digital marketing strategies such as geo-targeting and Google Ads/SEO.