Designing and developing a website can be a time-consuming and expensive investment for a company, but it is one that serves as the four walls of a brand. A website is an invitation for people to explore the foundation of your brand and everything about it: mission, personality, products, services, and so on.
Therefore, designing a website with the right elements keeps your customers engaged with your brand’s story as they interact with your products and services. We’ve compiled a list of things you need to know when you are designing your CBD brand website.
E-COMMERCE
E-commerce capacity is everything for a CBD brand. In addition to communicating your brand values, a website is in large a platform for your customers to purchase your products. To truly encourage a purchase decision, the e-commerce layouts on your website should be easy to use with eye-catching designs that provide your customers with a unique and personalized shopping experience. They should also feel that their data and sensitive information are secure.
In a way, this goes hand in hand with the user-friendliness of your site, making it look professional and clean. A positive and seamless user experience is proven to lead to more return-shoppers and by extension, a better return on investment.
| Related: Check out our work with Wisdom Essentials.
LANDING PAGE
Although paid advertising has its restrictions for CBD products, conversion-focused landing pages can still be crafted to appear in response to clicking on a search engine organic search result, search ad, display ad, social media post, or marketing email. These pages should act as an extension of your website, as they have the capacity to make a lasting brand impression and encourage users to dive deeper and explore your brand and website even further.
A unique conversion-focused landing page is, therefore, designed with the customer’s point-of-view in mind can increase conversions for your business while also collecting valuable information about your customers. Moreover, both mobile-responsive websites and landing pages will greatly benefit your mobile marketing strategy implementation and ultimately enhance your consumers’ experience with your brand.
MOBILE DESIGN
As consumers develop more ‘on-the-go’ habits, they are increasingly spending more time on wireless devices, like tablets and smartphones. In fact, according to Google, there are 27.8 billion more search queries performed on mobile devices (smartphones, tablets, etc.) than on desktop.
It is, therefore, critical for your website to be accessible and beautiful, anywhere, on any device. Developing a website that ‘responds’ to fit the size of any mobile device without sacrificing the aesthetic feel or functionality will greatly enhance your customers’ user experience.
In total, there is a lot that goes into the design and development of a beautiful website and it can be hard to keep track of it all! Our professional web design team has decades of experience in coding, development, and design, ensuring that your CBD website will wow every visitor who lands on your page.
Contact us to get started on a web project today.
