Kyle Martin is one of the longest standing members of the team. He has been working with co-founder Seth Worby at CCG’s sister company, Champ, since 2011. He began as a project manager and account executive—and today, he’s VP of Client Services. This role means Kyle spends his time overseeing the deployment of client initiatives, from initial brainstorm to final signoff. Working alongside CCG’s team of account executives and production managers, Kyle ensures that everyone’s following best practices for maximum efficiency—and an exemplary finished product, every time. With a focus on high-level strategies, Kyle’s expertise is integral across our account portfolio. Whether he’s managing a large product catalog update or analyzing user experience and conversion enhancements, Kyle is focused on meeting business goals in every form.
Kyle holds over a decade of experience in digital marketing. After graduating from UMass Amherst in 2006, he spent time at CSN Stores (Wayfair), learning the ropes of product marketing and advertising. Since joining Cannabis Creative, Kyle’s been able to hone his digital marketing expertise as the industry has advanced. His holistic understanding of every working part—as well as his fascination with digital marketing’s trends and best practices—helps CCG to drive longstanding, dynamic success for our diverse clientele.
When he’s not in the office, Kyle enjoys spending time with his family, singing with his band, and exploring the great outdoors through hiking and running.
Team